Shifting from Internal to External Customer Training with B.J. Schone

B.J. Schone joined Instructional Designers In Offices Drinking Coffee November 16.
November 16, 2022
4 minutes
B.J. Schone joined Instructional Designers In Offices Drinking Coffee November 16.

Having instructional design skills and knowledge can open many different career paths. The easiest distinction, for many, is either being in education/higher education or going the corporate route. If you decided to go the corporate route, you would typically land in the HR department designing training solutions for internal employees.

However, more and more IDs are making the shift to corporate product departments and designing learning systems for external users of the product or services the company offers.  

Is there a difference in your ID work for one versus the other? Some say yes. Others say no, instructional design is instructional design no matter what.

B.J. Schone joined us to facilitate this conversation. He's an experienced instructional designer and has been in both departments over his career. Our conversation covered issues including giving IDs a better understanding of their options and how they may, or may not, be shifting their methods and models between settings.

If you're an eLearning developer with instructional design skills and are looking to become a one-person-band this conversation is for you.

Watch the replay to enjoy this fun and informative conversation. You may even find yourself wanting to change directions in your career.  

Book mentioned: Customer Education Book

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To see all the comments from the chat, check out the full session right here.

And to ask more questions, or participate in extended conversations about this episode, please join us in the IDIODC LinkedIn Group.  

About B.J. Schone

B.J. Schone helps people and organizations work better, smarter, and faster. He is passionate about creating a positive learner experience using his 15+ years of experience at leading high-tech organizations. B.J. is the Director of Learning and Enablement at LaunchDarkly.


Instructional Designers in Offices Drinking Coffee (Affectionately known as IDIODC) is a weekly live videocast and podcast that helps instructional designers with pain points and provides best practices and industry insight.  

Every Wednesday morning at 10am ET hosts Brent Schlenker and Chris Van Wingerden guide us through an upbeat and candid conversation with their guests from the eLearning and training world. The live cast session encourages peers to participate in the chat and share their own personal insight! After airing live, you can catch the learning podcast on all major streams such as Spotify, Apple, and Google Play podcasts, as well as on YouTube.

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