From Bottlenecks to Breakthroughs: How Salience Learning Scaled Personalized Learning Efficiently

Introduction

Salience Learning, founded in 2019, is a learning and development firm specializing in servicing the life science and biopharmaceutical industries. They are guided by “bringing the science of learning to the business of science.” They combine expertise in science-based learning with deep industry knowledge to help biopharma companies address complex business challenges through the development of custom, semi-custom, and tailored learning solutions. With an emphasis on applying proven adult learning principles to their client solutions, Salience Learning is at the forefront of transforming learning and development in the biopharmaceutical sector.

Problem

The primary challenge facing Salience Learning was how to efficiently manage large volumes of Salience Intellectual property (IP) content while customizing it for different contexts and target audiences.  Without a centralized system, they often had to duplicate, recreate, and update their IP content in multiple locations. This created inconsistency, rework, and inefficiencies, making it difficult to scale and grow their operations while providing high-quality training programs.

The second challenge was maintaining Salience IP content developed in Articulate Rise. These files began to grow rapidly, and the team lacked an efficient and effective way to manage and structure its IP content across systems and courses.  

In summary, Salience Learning required a solution that would provide the ability to:

• Centralize and streamline Salience IP content management
• Improve findability of the IP content
• Enable single source design and linked IP content with one step updates
• Provide a streamlined approach to creating personalized and targeted learning experiences at scale
• Enable a seamless migration of their existing content to the new system

Solution

Salience Learning chose dominKnow | ONE to meet the need of centralizing digital learning content management and creating personalized digital learning at scale.

In selecting dominKnow | ONE, they were able to achieve significant improvements and efficiencies to their content development and workflows including:

Personalized Learning Academies

‍A primary goal of Salience Learning was to enable the efficient development and maintenance of their Capability Academies to support targeted personalized learning. dominKnow | ONE’s management and flexible authoring capabilities enabled their team to easily create personalized learning academies and job-specific learning objects at scale. This led to the delivery of targeted, high-impact content to their customers. Before implementing dominKnow | ONE, the development of this would have been cost prohibitive. Now Salience Learning has been able to create customized learning experiences within their Capability Academies for 14 functional areas across pharmaceutical and life sciences, ranging from commercial, market access, marketing, medical, clinical operations, and research development.

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"dominKnow | ONE's ability to break learning down into smaller objects resulted in the team having to rebuild and customize only 30 - 40% of the content leading to an estimated 60% savings in development time." - Amy Parent, Director of Learning Ecosystem andPlatform Strategy, Salience Learning

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Personalization for Customers

Salience Learning customers had long appreciated the ability to receive non digital learning experiences that were adapted to their needs. However, when it came to their digital learning, providing this option was simply too time intensive and expensive. Now with learning objects tied to job-function specific context and single source design capabilities, the Salience Learning team has started to offer this option. dominKnow | ONE enabled the team to quickly create, edit, and adjust their IP content and objectives on a client-by-client basis replacing what would have been a time-consuming process requiring duplication of content, unique editing and maintenance of multiple versions. With single source design capabilities, Salience can profitably meet the demand of their customers for client specific tailoring that addresses their unique environments and business practices.

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"We can now assemble unique learning experiences for a client, removing learning objectives that are not applicable and even add unique aspects for our clients, all while maintaining a centralized linked set of Salience Learning IP resources. Attempting to do this before would have required countless reviews and audits across multiple courses and course assets in various formats, making the endeavor cost prohibitive.” - Amy Parent

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Centralized Learning Content Management

dominKnow | ONE’s centralized and secure platform makes it possible for Salience Learning to fully leverage their valuable intellectual property — making it easy to find elements, maintain, and distribute their content libraries. The platform’s robust asset management system enabled Salience Learning to organize content into groupings of content (Collections), ensuring better control, user assignment, and organization across their projects which in turn lead to increased ease of searching and finding approved Salience IP content and linking them into new project creations for easy one step updates. For Salience, the robust ability to organize their content enabled them to ensure that only approved intellectual property (IP) was available, thus protecting client and partner IP.

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"We love using Collections for keeping all our learning projects and objects organized.  And we love the publishing turn on and off features to control which assets are being reviewed and exported for our LMS. I could not imagine if we had to do version control from desktop development tools and set up a file management system for this!" - Amy Parent

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Improved Collaboration

Working together efficiently is a cornerstone of Salience Learning’s business. dominKnow’s cloud-based environment and role-based permissions facilitate real-time collaboration for team authors and reviewers. This results in improved communication and acceleration of the content development process, reducing delays and increasing the overall efficiency of the team and quality of the learning. With most Salience teams working on two to three projects at once, the collaboration improvements in dominKnow | ONE gives them more time to work on individual projects, and the team is better able to manage and meet the needs of multiple projects with overlapping milestones.

The user-friendly publishing and review features have been a particular stand out. In the past the team typically spent 1-2 days going through each piece of feedback and noting what aspect of the content it related to. This is no longer needed. And previously when new review cycles started there was no linkage to previous comments, creating a disconnect in the feedback process. With dominKnow | ONE, the entire workflow, including publishing the final learning, has been streamlined. Their teams can now work throughout the review process in real time, reducing delays and improving feedback accuracy and overall governance of core IP content. The new review capabilities improved their processes in three major ways:

1. Subject Matter Experts (SMEs) can provide specific feedback on individual items within a page, significantly reducing back-and-forth communication.
2. Authors can view feedback directly within the authoring interface, allowing them to track, address, and account for comments and revisions more efficiently.
3. Content that wasn’t ready for review (or perhaps even publishing), can be tagged and thus eliminated as part of what the content reviewers and/or learners would see.
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"Committing to context specific learning is no easy task. One of the key items we benefited from with dominKnow | ONE is a cloud-based authoring environment that allows for true collaboration across the development team." - Amy Parent

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Migrating Articulate Rise Legacy Content

Selecting a solution was the first hurdle, but once selected, they faced the task of migrating their existing Articulate Rise content into dominKnow | ONE. Fortunately dominKnow’s Rise-to-dominKnow | ONE conversion service made this easy. They were able to seamlessly migrate their entire library with minimal effort. The conversion service saved Salience Learning a tremendous amount of time, enabling the team to quickly take advantage of dominKnow | ONE’s interactive and design flexibility, improve their content, and personalize it for their new pathways for their entire library.

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"The quality level and consistency of this initial review was quite good. We had very little feedback and requests for changes." - Amy Parent

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Post migration, the fine tuning of the look and feel of multiple individual courses was further streamlined with shared design themes. This capability enabled the team to make these updates once and have them be automatically applied across all projects.

Results

The implementation of dominKnow | ONE has had a transformative impact on Salience Learning’s ability to manage their IP content, collaborate, and innovate. Key results include:

• Increased Impact of Learning Content: The ability to create personalized, job-specific learning objects enabled Salience Learning to deliver content that was more targeted, relevant, and impactful. dominKnow | ONE allowed them to efficiently develop IP content in a way that enhanced overall learning experience and drive better outcomes for their clients. Today, their Capability Academies are designed to provide a contextualized experience for all 14 functional roles within the pharmaceutical and life sciences industry from a single course, thus streamlining creation, maintenance, and distribution.
  

"The time it takes us to develop a version of an academy for a new functional role has been reduced by 40%.  We know exactly where and what to customize and where the learning does not need to be edited. This has fast tracked our design and development process where most of our time is now focused on the details of scenarios, examples, and case study details." - Amy Parent

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• Content Adaptation: With dominKnow | ONE’s centralized platform, Salience Learning can easily adapt and link Salience Learning IP content across multiple learning projects, ensuring greater consistency and efficiency. This capability has allowed them to scale their operations and maintain high-quality content without unnecessary duplication of content development and maintenance steps for each new project.
  

"With targeted tagging we have been able to add 13 different functional area roles to three academies. Two of which have been tailored for new roles and/or customized to fit unique learning gaps. We are also now creating customized learning paths, utilizing Salience Learning’s intellectual property. Our single source journey is just getting started and we see even more efficiencies and capabilities ahead!" - Amy Parent

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• Time Savings: The Rise-to-dominKnow | ONE conversion service significantly reduced the time, effort and costs required to migrate their existing learning content, enabling Salience Learning to focus on updating IP content and personalizing the experience.
• Cost Savings: By consolidating their IP content into dominKnow | ONE and leveraging the Rise conversion services, Salience Learning saved time and money while streamlining their IP content management process. Their development team is forecasting an average of 30-40% savings per project.

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With dominKnow | ONE, Salience Learning optimized their IP content creation, management, and collaboration processes. The platform has not only improved the efficiency of their workflow but also enabled them to create more personalized, targeted learning experiences, differentiating their capabilities and improving the impact of their learning solutions. The results have led to significant time and cost savings, improved collaboration, and enabled the team to scale operations while maintaining high-quality learning solutions.

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