Improving Training Videos Using Neuroscience

July 12, 2023
4 minutes
Patti Shank joins #IDIODC

Just because you have the skills to shoot and edit a video doesn't mean it's instructionally sound. This is why some videos are easier to learn from than others. And why that learning sticks. Watching video is a passive experience and therefore you might think there isn't much more to it than just making it more entertaining. Yea, you'd be wrong.

Dr. Patti Shank joined us to discuss some of the mental processing models you can use to your advantage when producing videos. She's taught us all how to become better multiple-choice question writers with a scientific approach, and now she's applying that same researched-based rigor to producing better training videos. She reads ALL the research, so we don't have too.

Enjoy another IDIODC recording with Patti as she continues to help the L&D community apply the research to all that we do.

To see all the comments from the chat, check out the full session right here.  

And to ask more questions, or participate in extended conversations about this episode, please join us in the IDIODC LinkedIn Group.

About Patti Shank

Patti Shank, PhD is an internationally recognized workplace learning expert, instructional designer, researcher, and author. She is the author of Write Better Multiple-Choice Questions to Assess Learning and Write and Organize for Deeper Learning and other books. These books offer practical, evidence-informed tactics for improving learning outcomes.

Patti enjoys helping learning practitioners hone skills that have a large impact on instructional outcomes. Her Write Better Multiple-Choice Questions course is praised by its many participants, many of whom said it transformed their question-writing practice.

Patti’s articles are found on eLearning Industry and elsewhere. She received her Ph.D. at the University of Colorado, Denver. Her research on new online learners won an EDMEDIA best research paper award. Website:


Instructional Designers in Offices Drinking Coffee (affectionately known as IDIODC) is a weekly live videocast and podcast that helps instructional designers with pain points and provides best practices and industry insight.  

Every Wednesday morning at 10am ET hosts Brent Schlenker and Chris Van Wingerden guide us through an upbeat and candid conversation with their guests from the elearning and training world. The live cast session encourages peers to participate in the chat and share their own personal insight! After airing live, you can catch the learning podcast on all major streams such as Spotify, Apple and Google Play podcasts, as well as on YouTube.

IDIODC is a Top 40 Hit!

We could have been #1 but chair dancing was not a judged element. But no matter, we’re just happy to be selected. Check out this amazingly short press release: “IDIODC was selected as one of the Top 40 Learning and Development Podcasts on the web.”

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