Beyond Vanity Metrics: Driving Growth with Learner Engagement

L&D teams face mounting pressure to prove engagement isn’t just a vanity metric. Join Becky Willis, learning strategist and co-founder of Tractus Learning, as she reveals how to transform engagement from abstract concept to measurable business driver.

Discover practical frameworks for connecting learning maturity to engagement strategies, including how to leverage modern ecosystems that blend AI-driven personalization with human-centric design. Becky unpacks case studies showing how aligned engagement approaches lead to 3x higher content adoption – and why the future of L&D hinges on making this critical connection.

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Also available on Apple Podcasts and Spotify.

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Becky Willis is co-founder and CLO at Tractus Learning, where she architects learning ecosystems for Fortune 500 companies and mid-market innovators. With 25+ years experience spanning HP’s global learning innovation team and leadership roles at EdCast, she’s pioneered strategies blending LXPs, microlearning, and engagement analytics. A frequent ATD speaker and author, Becky’s work focuses on making learning measurable through what she calls “the engagement-maturity continuum.” Her insights have been featured in Training Industry Magazine and at DevLearn 2024’s keynote panel on AI-driven learning.

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