This week our guest was Guy Wallace. He's an experienced L&D professional sharing his successful processes in his new book "Conducting performance-based Instructional Analysis".
His latest book presents a "how to" approach to his ISD efforts using methods first learned in 1979 and has been using in consulting gigs since 1982.
His approach is "framed" as MCD - Modular Curriculum Development/Acquisition. He uses it for detailed project planning - and mostly "fixed-fee" pricing. It was first published in the late 1980s in his firm's quarterly newsletter.
Our conversation covered a lot of ground.
And with his extensive experience we were able to discuss some industry issues as well like “what’s the difference between Instructional Systems Design and Instructional Design”? Guy was quick to remind us that back then the ID stood for Instructional Development (or Developer).
He also covered the parts of analysis that he focuses on in any new project. After hearing Guy talk about it I wonder why so many training professionals skip the analysis phase. But then he shared a few stories of clients pushing back on paying for that critical analysis step and I remembered why so many of us avoid it.
But Guy shared some excellent advice for dealing with those difficult client situations as well.
It truly was an incredibly valuable IDIODC episode. Everyone will learn something new. And I encourage you to check out all of Guy’s work on his web site.
About Guy Wallace
Guy W. Wallace is a Performance Analyst and Instructional Architect. As an ISD consultant, he has worked with over 80 clients since 1982. Prior to that, he worked in training functions for Motorola 1981-1982, and before that, for Wickes Lumber 1979-1981.
In 2010 Guy was the recipient of the Honorary Life Member Award from ISPI – the International Society for Performance Improvement – its highest award requiring unanimous approval by two successive boards – for his contributions to both the technology of Performance Improvement and his contributions of the Society.
And he and his teams over the years have won awards for their work at AT&T, Change Healthcare, General Motors, HP, Imperial Oil, and Siemens Building Technologies.
He is the author of 14 books and over 100 published articles. His informative blog posts number just over 4,000 and his blog followers number over 4,100.
His 1999 “Lean-ISD” book received an ISPI Award of Excellence for Instructional Communications in 2002.
He has presented more than 110 times at international conferences and at local chapters of the International Society for Performance Improvement (ISPI), the American Society for Training & Development (ASTD), and at BPM– Business Process Management, the Conference for Nuclear Training & Education (CONTE), Midwest Nuclear Training Association, Association for Behavior Analysis, ASEE, and several Lakewood-Training Conferences, since 1983.
Guy has presented to ISPI chapters 37 times since his first back in November 1982; and he has conducted over 60 presentations and workshops at ISPI conferences since his first in 1985.
Guy was the treasurer and an executive director on the 1999–2000 board of ISPI – International Society for Performance Improvement, and was later elected to the position of President-Elect for 2002-2003, serving as ISPI’s President for 2003-2004.
Instructional Designers in Offices Drinking Coffee (affectionately known as IDIODC) is a weekly live videocast and podcast that helps instructional designers with pain points and provides best practices and industry insight.
Every Wednesday morning at 10am ET hosts Brent Schlenker and Chris Van Wingerden guide us through an upbeat and candid conversation with their guests from the elearning and training world. The live cast session encourages peers to participate in the chat and share their own personal insight! After airing live, you can catch the learning podcast on all major streams such as Spotify, Apple and Google Play podcasts, as well as on YouTube.