We often forget that creating a training event is only one part of the process. Just because you build it does not mean anyone in the business will hear about it or want to get engaged. Some might say that if you use good enough instructional design practices that you don't need to do anything else. However, if you've spent any time at all working on large launches, or new initiatives, you know there is more to it than simply good instructional design.
Part of your program design should include a marketing and communications plan. And to do that effectively you need to understand the learning journey of the audience you intend to engage. Because, in order for them to engage you must engage with them first. And how you engage will drive if, and how, they engage with your instructional designs.
Ashley Sinclair, founder of MAAS Marketing, joined us to discuss marketing and comms strategies for your learning solutions. Ashley has built an award-winning marketing company specifically focused on the Learning and Development industry.
We had a fantastic conversation with Ashley and discussed some of the basics of marketing and how best to apply them to our work. She mentioned the Value Proposition Canvas and her version of it specifically for IDs and training professionals: https://www.maas-marketing.co.uk/wp-content/uploads/2021/06/YOUR-VALUE-PROPOSITION-CANVAS-3.pdf
After watching the replay, you should connect with Ashley and read more about what she does.
You can find many of her ideas openly shared on LinkedIn, but also on her websites:
You should also add her podcast to your list of L&D podcasts: https://lnns.co/NiExaYlPzId
To see all the comments from the chat, check out the full session right here.
And to ask more questions, or participate in extended conversations about this episode, please join us in the IDIODC LinkedIn Group.
Marketing for learning. Done by actual marketers.
Experienced Marketing Consultant delivering marketing skills and solutions for L&D and learning technologies. Branding. Strategy. Original, lead-generating campaigns. Copywriter and storyteller. HubSpot expert; enablement coach. Constantly striving for growth and learning every day.
I do things differently. An 'out-of-the-box' thinker whose go-to-market strategies have driven accelerated growth in a highly competitive market. Passionate about change, doing things differently and never happy with 'good enough', standards are set high and passion drives everything I do. I ask a lot of questions and really like to dig deep into challenges to find solutions. Actively supporting the #womeninlearning movement.
As an inbound marketing specialist, I have spent my entire tenure in marketing developing, streamlining and innovating marketing functions through strategic inbound marketing implementation. An expert in marketing automation, search engine optimization (SEO) and content marketing, I have extensive experience building marketing functions from the ground up and am extremely passionate about data driven marketing approaches that drive measurable business impact.
Proven demand generation specialist; HubSpot Inbound, Software and Email Marketing Certified. Bit of a data geek!
Instructional Designers in Offices Drinking Coffee (Affectionately known as IDIODC) is a weekly live videocast and podcast that helps instructional designers with pain points and provides best practices and industry insight.
Every Wednesday morning at 10am ET hosts Brent Schlenker and Chris Van Wingerden guide us through an upbeat and candid conversation with their guests from the eLearning and training world. The live cast session encourages peers to participate in the chat and share their own personal insight! After airing live, you can catch the learning podcast on all major streams such as Spotify, Apple, and Google Play podcasts, as well as on YouTube.
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